Last updated: July 2026

This Privacy Policy describes how NINETY DEGREE SOUTH REAL ESTATE BROKERS LLC (“Company”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or use the ninetydegreesouth.com website and any related media form, media channel, mobile website, or mobile application (collectively, the “Site”).

We are a company registered in Dubai, United Arab Emirates (License No. 750228), regulated by the Real Estate Regulatory Agency (RERA) under office number 16965, with our registered office at Mussalem Salem Building, Al Nahda 1, Dubai, United Arab Emirates, PO Box 11499.

By accessing or using the Site, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1. Information We Collect

Information you provide to us

We collect personal information that you voluntarily provide when you:

  • Submit an enquiry about a property or project through our contact or enquiry forms;
  • Request a viewing, callback, valuation, or consultation;
  • Subscribe to our newsletter or marketing communications;
  • Contact us by email, telephone, or messaging services (including WhatsApp);
  • Apply for a career opportunity with us.

This information may include your name, email address, telephone number, country of residence, property preferences and budget, the content of your messages, and, in the case of career applications, your CV and related professional information.

Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information about your device and usage, including your IP address, browser type and version, device type, operating system, referring URLs, pages viewed, properties and projects viewed, time spent on pages, and other diagnostic and analytics data. This information is collected through cookies, tags, pixels, and similar technologies (see our Cookie Policy and Section 6 below).

Information from third parties

We may receive information about you from third parties with whom we work, including property developers, business partners, advertising and analytics providers, and social media platforms, where you have interacted with them in connection with our services or advertising.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and connect you with our agents regarding properties and projects that interest you;
  • Arrange viewings, consultations, and follow-up communications;
  • Provide, operate, maintain, and improve the Site and our services;
  • Personalise your experience, including showing you properties and projects relevant to your interests;
  • Send you newsletters, market updates, and marketing communications where you have opted in or where otherwise permitted by law (you can unsubscribe at any time);
  • Process career applications;
  • Analyse usage of the Site to improve performance, content, and user experience;
  • Detect, prevent, and address technical issues, fraud, abuse, and security incidents;
  • Comply with our legal and regulatory obligations, including obligations applicable to licensed real estate brokers in the United Arab Emirates (such as anti-money laundering and know-your-customer requirements where applicable).

3. How We Store Your Information

Personal information that you submit through the Site (such as enquiry and contact details) may be stored and processed in our customer relationship management (CRM) and property management systems, which may be operated by third-party service providers on our behalf. These systems are used to manage listings, enquiries, client relationships, and communications. Our service providers are permitted to process your personal information only in accordance with our instructions and for the purposes described in this Privacy Policy.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers — including website hosting, CRM and property management platforms, email and communication providers, analytics providers, and IT support providers, who process information on our behalf;
  • Property developers and partners — where you enquire about a specific project or property, we may share your enquiry details with the relevant developer, owner, or partner so that your enquiry can be handled;
  • Professional advisers — such as lawyers, auditors, and insurers, where necessary;
  • Authorities and regulators — where required by applicable law, regulation, legal process, or governmental request, including the Real Estate Regulatory Agency and other UAE authorities;
  • Business transfers — in connection with any merger, sale of company assets, financing, or acquisition of all or part of our business.

5. International Transfers

The Site is operated from the United Arab Emirates, and our servers and service providers may be located in other countries. Your information may therefore be transferred to, stored in, and processed in countries other than your country of residence, which may have data protection laws that differ from those of your jurisdiction. By using the Site and providing us with your information, you consent to such transfers. We take reasonable steps to ensure your information is treated securely and in accordance with this Privacy Policy wherever it is processed.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as Google Tag Manager, Google Analytics, and advertising and social media pixels) to operate the Site, analyse traffic, remember your preferences, and measure and improve our marketing. You can control cookies through your browser settings and, where available, through the cookie consent tools on the Site. Disabling certain cookies may affect the functionality of the Site. For more detail, please see our Cookie Policy.

7. Marketing Communications

Where you have subscribed to our newsletter or otherwise opted in to marketing, we may send you updates about properties, projects, and market news by email or messaging services. You may opt out at any time by using the unsubscribe link in our emails or by contacting us using the details below.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including to respond to and manage your enquiries, maintain our business records, comply with our legal, regulatory, tax, and accounting obligations, and resolve disputes and enforce our agreements. When your information is no longer required, we will delete or anonymise it.

9. Data Security

We implement reasonable technical and organisational measures designed to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Depending on the laws applicable to you, you may have rights in relation to your personal information, including the right to:

  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of your personal information;
  • Object to or request restriction of certain processing;
  • Withdraw consent where processing is based on consent;
  • Opt out of marketing communications at any time.

To exercise any of these rights, please contact us using the details in Section 13. We may need to verify your identity before responding to your request.

11. Children’s Privacy

The Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please contact us and we will take steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect when the updated policy is posted on the Site, as indicated by the “Last updated” date above. We encourage you to review this page periodically. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our handling of your personal information, please contact us at:

NINETY DEGREE SOUTH REAL ESTATE BROKERS LLC Mussalem Salem Building, Al Nahda 1 Dubai, United Arab Emirates — PO Box 11499 Phone: +971 50 550 2949 Email: elias@ninetydegreesouth.com